| What: Loren Erasmus – The Golden Concert Date: Saturday, January 30, 2027 Venue: Paarl Town Hall Time: Show starts at18:30pm. Doors open at 8:00pm. Food trucks from 16:00pm. Photobooth from 17:00pm Dress code: Semi-formal with a touch of gold Ticket prices: Floor Seating R250, Gallery Seating R195, Hospitality Pocket sold out Bookings: Eventixx. Direct booking link: https://www.eventixx.co.za/event/the-golden-concert-1784203677695 |
Loren Erasmus, aka The Pearl of Paarl is turning 50 and she is celebrating her half a century, with a glittering concert, The Golden Concert on January 30, 2027 in the Paarl Town Hall. To coincide with Women’s Month, she recently released a single, A Woman Unbroken, which is emblematic of her own journey – of resilience. It is song she says, that “encourages women to embrace their stories, honour their scars and recognise that what they have survived does not define their limitations”. Read on for more about the milestone birthday concert and her album:
SOUTH AFRICAN VOCALIST LOREN ERASMUS CELEBRATES FIVE GOLDEN DECADES WITH A SPECTACULAR CONCERT IN PAARL – AND A NEW ANTHEM OF RESILIENCE IS ALREADY MAKING WAVES
South PAARL, SOUTH AFRICA – 31 August 2026: What happens when one of Paarl’s most beloved voices turns 50? An entire town gets invited to celebrate.
South African vocalist Loren Erasmus, affectionately known as “The Pearl of Paarl,” is marking her milestone 50th birthday with The Golden Concert, an extraordinary evening of music, memories, laughter and special guest performances at Paarl Town Hall on Saturday, January 30, 2027.
But there is more to Loren’s golden milestone than a birthday.
As she enters this exciting new chapter, the soulful vocalist is also using her voice to tell a bigger story: one about resilience, womanhood, overcoming adversity and finding the courage to rise again.
Her newly released single, A Woman Unbroken, is the powerful soundtrack to that message.
“I wanted to create something that speaks to every woman who has had to find her strength again.”
Released to coincide with Women’s Month, A Woman Unbroken is an emotional and empowering new chapter for Loren, a song that encourages women to embrace their stories, honour their scars and recognise that what they have survived does not define their limitations.
The single is now available to download and stream across all major digital music platforms, giving audiences everywhere an opportunity to experience Loren’s latest musical offering.
For Loren, the song is deeply personal.
“A Woman Unbroken is a reminder that we can bend without breaking, that our scars can become part of our strength, and that no matter what life throws at us, we can rise again,” says Loren. “I want women to hear this song and feel seen, encouraged and reminded of their own power.”
Her journey offers much to talk about: turning 50, reinvention, resilience, the South African music industry, womanhood, entrepreneurship, community, finding purpose and what it means to continue pursuing your passion at every stage of life.
THE GOLDEN CONCERT: 50 YEARS OF MUSIC, MEMORIES & MILESTONES
On January 30, 2027, Loren will bring that story to life on stage with The Golden Concert.
The event promises an unforgettable celebration of the music, people and experiences that have shaped her journey: from the songs that have become part of her story to the memories that have made her who she is today.
And then there is the artist line-up.
While the full list of special guest artists is still under wraps, audiences can expect a line-up that is not to be missed, with the guest performers set to add even more excitement, nostalgia and musical magic to an already special evening.
If you love live music, this is one January 2027 date you will want in your diary.
“The Golden Concert is not just a birthday party. It is a celebration of the journey: the highs, the lows, the people, the music and the lessons,” says Loren. “I want everyone who walks through those doors to feel like they are part of the story.”
The evening will combine live music, special guest artists, storytelling and celebration, creating an experience that reflects Loren’s personality and musical journey.
And, naturally, there will be a touch of gold.
EVENT DETAILS
Loren Erasmus – The Golden Concert
Date: Saturday, January 30, 2027
Venue: Paarl Town Hall, Paarl
Food trucks from 16:00pm
Photobooth from 17:00pm
Doors open: 18:00pm
Show starts: 18:30pm
Dress code: Semi-formal with a touch of gold
Tickets:
Floor Seating: R250 per person
Gallery Seating: R195 per person
Hospitality Pocket: SOLD OUT
Tickets are exclusively available through Eventixx.
Direct booking link: https://www.eventixx.co.za/event/the-golden-concert-1784203677695
ABOUT LOREN ERASMUS
Loren Erasmus, affectionately known as “The Pearl of Paarl,” is a soulful South African vocalist whose music is rooted in emotion, storytelling and the human experience.
With a voice that carries both vulnerability and strength, Loren connects with audiences through songs that speak directly to the heart. Her musical repertoire spans classical, contemporary, jazz, gospel, Afrikaans and popular music, reflecting both her versatility as a performer and her deep appreciation for different musical traditions.
Over the years, Loren has performed at prestigious events, corporate functions, festivals and community celebrations, earning recognition for her vocal excellence, authenticity and commanding stage presence.
Yet her journey extends far beyond the stage.
Loren is also an entrepreneur and founder of, an initiative focused on building partnerships, developing talent, empowering communities and creating meaningful opportunities through music, business and collaboration.
At the centre of Loren’s work is a simple belief: music has the power to unite, uplift and inspire.
Her latest single, A Woman Unbroken, embodies that philosophy. Released during Women’s Month, the song celebrates the resilience of women and encourages listeners to embrace their stories, honour their scars and remember that they have the strength to rise again.
Now, as she prepares to celebrate 50 golden years, Loren is entering a new chapter, one that promises more music, more stories and more opportunities to inspire.
And if A Woman Unbroken is any indication, The Pearl of Paarl is far from finished shining.
✳ Sponsored feature. Images supplied.
